A Whole New World for Disney Lovers: Disney+
- Admin
- Nov 18, 2019
- 3 min read
Nov. 16, 2019
Disney’s first video streaming platform is now online
The Walt Disney Company has been talking about plans to start a Netflix-style streaming service, Disney+, for two years. On November 12, 2019, its service finally launched in the United States, Canada, and the Netherlands.
About Disney+
Disney+ (pronounced Disney Plus) is a new subscription video service dedicated to movies and shows from six brands: Disney, Pixar, Marvel, “Star Wars,” National Geographic and “The Simpsons.” The service will be available on a wide range of mobile and connected devices, including gaming consoles, streaming media players, and smart TVs.
In its first year, Disney+ offers 10 original films and 25 original series, including three “Avengers” spinoffs. Disney announced that all 30 seasons of “The Simpsons” would be available on day one, along with nearly all the “Star Wars” movies, the entire Pixar library and family-focused movies and shows from its Fox library like “The Sound of Music” and “Malcolm in the Middle.”
Each time a user hovers over a brand tile, an animated image is set off — fireworks blasting behind the Magic Kingdom for the Disney tile or a comic book flip for Marvel. Users can also make a personalized avatar using characters from Disney’s intellectual property, including Buzz Lightyear and Moana.
The birth of Disney+
Robert A. Iger, the chairman and CEO of The Walt Disney Company announced in summer 2017 that Disney would introduce its own Netflix-style service to stop selling movie rerun rights to Netflix. Disney unveiled footage from original shows and films that are headed to Disney Plus. For the first time, a traditional media company demonstrated the firepower needed to compete with the tech giants that are aggressively moving into Hollywood.
Promoting
To market Disney+, the company vowed to use the full reach of its empire as it has never done before. More than 7,000 of Disney’s retail employees will be wearing lanyards emblazoned with a QR code; shoppers can scan the code with their smartphones and connect directly to a Disney+ sign-up page. Disney will also mobilize its cruise line, global theme parks, retail stores, hotels and television networks, including ESPN and ABC. They will also push out information about Disney+ on almost all of the company’s social media accounts, which combined have more than a billion followers.
Price
Disney+ will cost $7 a month, including hours of entertainment spanning many different genres and interests, and best of all, it's all ad-free. Disney said it intended to roll out the streaming service in Europe and Asia starting next year.
Coming Soon...
Nine new movies are in production or advanced development for Disney+, with budgets ranging from $20 million to $60 million. Disney is remaking two musicals from its animation library as live-action films: “Lady and the Tramp” (1955) and “The Sword in the Stone” (1963). Other new movies include “Togo,” a period adventure about a sled dog; “Noelle,” starring Anna Kendrick as Santa’s daughter; and an animated “Phineas and Ferb” movie.
Roughly 500 films from Disney’s library, including new movies like “Captain Marvel,” and 7,500 episodes of old Disney-branded television shows like “Hannah Montana” will anchor Disney+ by the end of year one.
Disney+ will launch in Australia and New Zealand on November 19. On March 31, 2020, Disney+ will launch in markets across Western Europe – including the UK, France, Germany, Italy, Spain, and a number of other countries in the region.
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