Swipe Night, an Actual Journey of Finding Your Tinder Match
- Admin
- Nov 5, 2019
- 2 min read
Nov. 4, 2019
Tinder is to bring online dating experience to a whole new level with the debut of its interactive Swipe Night feature this year on October 6 at 6:00 p.m. local time in the U.S.
What Is Swipe Night?
According to the article posted on Tinder blog on September 20, 2019, Swipe Night is an apocalyptic adventure in which users are required to make decisions upon facing turning points. As the story unfolds, Swipe Night generates a series of options in regards to both practical choices and moral dilemmas. Players move forward on the irreversible journey by making each decision in a 7 second time limit.
Swipe Night is more than just a game, said by Tinder. After each release, the critical choices made will be listed on members’ profiles, which not only allow players who opted for identical decisions to spot one another, but as well serve as an alternative ice-breaking material.
Swipe Night and Gen Z
The launch of the gaming feature suggests Tinder’s ambition to be in tune with Gen Z, the 18 to 25 year old demographic that makes up half of Tinder’s user base. According to the official blog post, “half of Tinder members are Gen Z (18-25),” to whom the developers want to “built an entire experience that speaks their language.”
In appealing to younger users, Tinder collaborates with several prominent media artists in creating Swipe Night, including Karena Evans (2019 BET Award winner, “Video Director of the Year”), Nicole Delaney (writer of Big Mouth, Netflix) and Brandon Zuck (writer of Five Points, Facebook Watch).
“We jumped at the chance to work with a brand like Tinder.” As Evans, the director of Swipe Night puts it, “They gave us the opportunity to experiment with new ways tell a story, with a highly-engaged, diverse community that’s incredibly open-minded.”
Final Thoughts
Swipe Night gives Tinder users, especially young adults, a more interactive online dating experience, which as well allows the users to get to know one another based on similar experience.
The brand new feature is a revolutionary method in the online dating environment, in a way that it creates a shared content experience that brings two strangers closer—till this point online dating is no longer a matter of swiping and texting, but the actual journey of finding one another.
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