Japan’s First Pizza Vending Machine Opens in Hiroshima

11/10

From button to box in five minutes or less - is this the future of fast food?

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(credit: SAKE_KAKUSI)

In Hiroshima, placed strategically next to a video rental shop, people can now get themselves a vending-machine pizza. Available in either plain-jane margherita or sumptuous quattro formaggio, a “Pizza Self” pizza will be set back around ¥980 – about £7 – and comes with its own box, bag, and pizza roller.

Strangely enough, despite their innovative reputation when it comes to portable consumables, the Japanese did not invent the vending-machine pizza.

(credit: SAKE_KAKUSI)

That illustrious title falls to the pizza’s homeland, where in 2009, Claudio Torghele answered the question that nobody in Italy was asking with his Let’s Pizza machine. Unsurprisingly, he faced universal derision in the land that prides slow food and tradition beyond all other cuisines. However, in freewheeling Japan, his concept is already proving far more successful.

Despite competing with the local Domino’s and Pizza Hut branches, the Pizza Self holds its own, drawing a curious crowd by wafting the scent of bubbling cheese and dough

(credit: SAKE_KAKUSI)

down the street. Its dispensable pizzas cook in only five minutes, leaving you ample time to go in, select your movie, and come out to a boxed-up, freshly-cooked mass of mozzarella. It’s one-part magic realism and one-part dystopian fiction: an irresistible pizza printer that lures in the hungry and helpless on a Hiroshima street corner. Who says the future hasn’t arrived?

Referece:

https://grapee.jp/en/102629